Years of experience and expertise.

Our breadth and depth...

The Wilhelm Associates Team

Our strengths lie in our decades of experience across every skill needed to be successful in the automotive electronics market. We will match our individual skills and experiences with your requirements to ensure a successful outcome!

Ralph V. Wilhelm Jr. – President & Founder

Ralph Wilhelm
Ralph V. WilhelmCurriculum Vitae

(Note: Further details on Expert Witness skills and experience can be found at:

Primary Skill Set

  • Strategic Analysis of Product Portfolios
  • Business Development for conquest revenue
  • Automotive Electronics Systems including Navigation, Telematics, Active Safety, and Electric Vehicle hardware and systems
  • Legal Strategist and technical expert for product litigation
  • Creation, Expansion and Support of worldwide Company resources

Previous Work Experience

Delphi Delco Electronics Systems – Product Line Manager, Mobile Multi Media (MMM) Systems

Responsible for over $300 million in revenue across all MMM products including navigation, telematics, RSAV, and DSRC systems. Built business centered around the telematics on-board systems sold to GM, Toyota, and Honda, the rear seat audio-video systems sold to Ford, the truckPC product sold to Freightliner, and navigation systems sold to General Motors. At its peak, we had booked over one billion dollars in future revenue for MMM products.

Director of Engineering, Asia/Pacific Region, based in Singapore

Responsible for all engineering in seven countries. Enabled the foundation to expand design centers in region in Bangalore, India and in Singapore where Delphi was awarded the largest government supplied grant to co-fund this new design center. Substantially grew the application engineering resource in region covering Japan, Korea, China, Taiwan, and Australia providing support for numerous products launches for audio, powertrain control, and security systems plus co-development of advanced systems with Toyota, Honda, Holdens, Daewoo, and other vehicular OEMs.

Director of Advanced Development & Systems Integration

Responsible for 450 people and $50 million budget. Built organization from scratch to this size over five years, resulting in a pipeline filled with new products such as night vision systems, navigation products, the precursor system to OnStar telematics, millimeter wave based forward looking radar systems, digital audio systems, a complete spectrum of electric vehicle products and systems, plus advanced engine control systems. Most of these products are in production today.


  • B.S. Electrical Engineering, Cornell University, 1967
  • Ph.D. Ceramic Engineering (Material Science), Rutgers University, 1972
  • M.B.A. Strategy & Operations, University of Michigan, 1987
  • Executive Leadership Program, University of Illinois, 1984

Lisa A. Pflueger – Senior Associate

Lisa A. Pflueger

Primary Skill Set

  • Marketing Research and Analysis, Qualitative Moderator and Quantitative Researcher
  • Business Development for Strategic Selling and Account Growth
  • New Product Development Marketing and Positioning
  • Strategic Management and Product Planning/Analysis

Previous Work Experience

Gongos and Associates, Inc.

Vice President, Business Development, Marketing and Product Innovations
Guided Account Management and Strategic Selling principles for account development. Led new product development efforts including full suite of Online Research products. Overhauled company identity and marketing strategy and positioning (e.g. website, logo/tagline, marketing materials). Engaged in new business development and served as research consultant on various research programs for automotive, electronics, technology, manufacturing, durable goods, retail, furniture, and business-to-business industries.

Walker Information

Vice President, Product, Business Development and Client Services

New product manager for Customer Loyalty suite of products including development of company-wide reporting system, creation of deployment process and tools, facilitated training internally and globally of Loyalty model, and directed development of product extensions. Market team leader as account manager and consultant for research in automotive, technology, and public utilities industries. Engaged in new business development for custom research and loyalty research.

Delphi Delco Electronics Systems

Senior Analyst and Supervisor, Market Research

Managed Market Research group executing product development research in automotive electronics and future technologies. Included Telematics, Navigation Systems, head up displays, Audio and heating/ventilating air conditioning systems, Object Detection Systems, among other products. Designed and managed automotive clinics, drive studies, Voice of Customer/QFD, concept development and ideation, positioning and segmentation, conjoint analysis, and customer/product satisfaction research. Experience includes international research in Europe and Asia.


  • B.S. Chemistry with Math minor, Cumberland College, 1984
  • M.B.A. with concentration in Marketing Sciences, Ball State University, 1987
  • Completed courses towards an M.S.I.E., Purdue University
  • Completed various Burke Marketing Research courses

For additional information: please reference

Patricia J. Goesch – Senior Associate

Patricia J. Goesch

Primary Skill Set

  • Manufacturing Leadership Development
  • Lean Manufacturing system planning
  • Lean Manufacturing tool implementation
  • Lean leader development
  • Lean tool training and mentoring

Previous Work Experience

Delphi Electronics and Safety

Manufacturing Systems Manager

Assist manufacturing leadership to determine Lean Policy and deployment plans. Responsible for training and mentoring 1100 hourly and salaried employees to understand and utilize lean manufacturing tools. Conduct improvement workshops and monitor long-term projects to assure site improvement goals were met.

Toyota Quality Improvement Team Manager

Led a multi-disciplined team of design engineers to understand Toyota’s expectations for design procedures. Worked with Toyota Quality, Process and Design Engineers to drive product and process design improvements resulting in a 90% improvement of warranty performance on audio systems. Gained a deeper understanding of Toyota Production System thought processes and tools.

Operations Manager

Managed manufacturing teams of 200 to 500 employees in three US sites. Responsibilities included meeting safety, quality, cost and delivery expectations for various electronic assemblies.

Production Control & Logistics Manager

Managed a team of supply chain professionals who assured that customer schedules were translated to level schedules for internal production areas and external suppliers. Implemented and managed internal pull systems.

Quality Manager

Responsible for implementing and maintaining quality improvement systems  in sites in the US and Europe.


  • B.S. Mathematics, University of Wisconsin – Milwaukee, 1977
  • B.S. Industrial Engineering, University of Wisconsin – Milwaukee, 1983

Thomas J. Puza – Senior Associate

Thomas J. Puza

Primary Skill Set

  • New Business Growth: Aggressive business development with new products, new markets and new customers.
  • Profit and Loss: Turnaround accomplished, 30% model to model cost savings, low cost sourcing, low cost manufacturing.
  • Product Development & Launch: Metrics driven project management, reuse, product development, production launch.
  • Operational Excellence: Lean Kaizen methods, respect for people, Six Sigma, SPC, multiple site management.
  • Strategic Planning: Market assessment, SWOT, gap resolution, partnerships, executed business and technology plans.
  • Global Leadership & Experience: Expatriate in Japan; extensive experience in China, Europe, BRICs.

Previous Work Experience


Chief Operating Officer

Led the company's product development, manufacturing operations, and supply chain functions through several stages of transformational growth.


Director, Engineering

Transformed product development and customer interface organizations to market sustainable capabilities. Led engineering and commercial interfaces for new customer development and customer program execution.

Delphi Delco Electronics Systems

Managing Director, N. America, S. America; Entertainment & Communications

Directed all elements of entertainment and telematics business for North and South America. Delivered revenue of $260M – $400M growing at a 15% annual growth rate. Lead business linexecutive for Japanese customers for all regions and for China and Korean global business. Operated manufacturing in plants in Mexico, China, Argentina, and Portugal.

Director, Entertainment & Communications Engineering

Directed all worldwide engineering activities for Delphi’s $2.2B Entertainment & Communications business. Led a global team of 2300 engineers in design centers in US, Singapore, China and Germany. Managed $220M annual budget for Audio, Navigation, Telematics, Satellite and RSAV products.

Director, Asia Pacific Engineering, based in Tokyo, Japan

Directed all Asia Pacific Engineering activities while resident in Tokyo, Japan including customer application engineering in Japan, Korea, China, Australia and design centers in Singapore and India. Supervised total engineering workforce across Asia consisting of over 560 engineers with annual budget of $40 million.


  • M.B.A. Strategy & Finance, University of Michigan Ross School of Business, 1980
  • BSME Materials, Kettering University, 1978

Bob Riedford – Senior Associate

Bob Riedford

Primary Skill Set

  • Business Development: Identify, develop and grow market for existing or new products / services.
  • Turn Around Management: Fix, sell or close troubled divisions, business units or major projects.
  • Global Leadership & Transition to International Organization: Identifying skills, attributes and time architecture for success. Expatriate assignments in Korea & Germany.
  • Profitability & Structural Improvements: Lean Techniques, Low cost sourcing, Creating Metrics & Scorecards, Getting the Right People in the Right Jobs.

Previous Work Experience

Buehler Motor, Inc

President / General Manager, N. America

Managed turnaround that restored profitability; created double-digit EBIT by 4th year. Grew Mexico operation from $17M sales to nearly $80M sales (36% CAGR) and from 85 employees to 450 employees. Restructured team to build world-class leadership team and eliminate underperformers. Coordinated addition of 11 production lines by investing $12M+ in new equipment. Recognized as "Fastest-Growing Midsize Company" in 2011 by North Carolina Business. Landed new OEM contracts including GM, Cisco, and Xerox. Localized material supply to Mexican/NAFTA suppliers. Streamlined management information and control through implementations of SAP.

KVH Industries, Inc.

Director, Business Development OEM & SatComm Businesses

Grew operations to $10M annually, making substantial gains in profit and market share. Granted this small company a key advantage by expertly engaging major target corporations; negotiated and landed $5M new OEM contracts. Launched direct-sales program that generated nearly $2M revenue in first year. Created and launched innovative technology product (60 cm mini vsat with ArcLight Modem) that grew to a $50M business in 3 years.

Delphi Electronics & Safety

Manager, Electronic Sales Commercial Vehicles

Raised audio systems market share to 70% by convincing Commercial Trucking industry of brand’s unique value and ROI potential. Success took yearly revenue from $80M to $160M. Transitioned Diesel Electronics business for Caterpillar engines from TRW to Delphi. Won a key corporate honor (Mobius Award) in 2004 for excellence in sales and marketing.


  • BSEE Electronics, University of Evansville, 1986